![]() The perceived quality depends on the attributes of the product, which can be divided into intrinsic (the characteristics themselves) and extrinsic (the values surrounding the product, such as packaging, branding, advertising promotion, etc.). ![]() But that, once the acquisition has been made, objective quality becomes relevant since the customer can already effectively check the attributes of the product. In any case, we must not forget that perceived quality usually directs purchases because we do not always have the technical information or knowledge necessary to assess a product objectively. For this reason, and because of how this parameter affects the brand image of a company, it is necessary to work constantly to achieve a perceived high quality in each of the products or services with which we work. When implementing a good marketing strategy, we must bear in mind that, although real quality is more easily valued by the producer and has relevance in B2B relationships, perceived quality is what leads to the purchase. ![]()
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